VEHICLE GRAPHICS INTERIOR SIGNS EXTERIOR SIGNS WALL WRAPS GRAPHIC DESIGN 2632 Goodes Bridge Rd. Richmond, VA 23224 804.221.0626 HOME MISC. WRAPS CONTACT
For an initial $3000 vehicle wrap investment, over an average 5 years, that's a yearly cost of only $600! That's a rolling billboard passing thousands of potential customers every day, at a fraction of the cost of any other outdoor media. Mobile advertising can be the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising. Comparing the CPM (Cost per Thousand) of different forms of advertising reveals the value of a vehicle wrap. The following statistics are from the Outdoor Advertising Association of America: 1. In the top 100 Television Markets a 30-second Prime time spot cost $17.78 per CPM 2. In the top 100 Newspaper Markets a one third page b/w ad cost $22.95 per CPM 3. In 23 Magazine Publications a 4 color, one page ad cost $9.35 per CPM. 4. In the top 100 Radio Markets a 60 second drive time ad cost $8.61 per CPM. 5. The average for all forms of Billboard ads cost $2.18 per CPM. 6. Vehicle Wraps - $.77 per CPM! ● More than 95% of Americans are reached by media targeting vehicle drivers and passengers. ● The average American has traveled 302 miles in the past 7 days. ● One vehicle wrap can generate between 30,000 - 70,000 impressions daily. ● Federal Highway Administration study forecasts a sharp increase in the amount of time spent in personal vehicles and the number of trips per household. ● Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising. ● 30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see. ● Every traffic jam becomes an opportunity. Depending on your market that may mean lots of opportunities. ● The opportunity to reach commuters on highways, city streets, and parking lots. ● Mobile flexibility allows you to position your vehicle ad almost anywhere you want. ● Mobile advertising reaches consumers not exposed to newspaper and television.
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